Website Structure Planning Tips

group of workers building website structure

When designing a website, it’s easy to get distracted by all the copy, visual assets, and cool features you want to include. But it’s important to spend time at the beginning of the process mapping out your website structure, the organization of your pages and how they connect. Without a structure providing straightforward and intuitive […]

Google Merchant Center and Your Business

Are you an online retailer and trying to figure out the best way to market your products? In 2023, Google Simplified its Google Merchant Center and made it easier for business to utilize its resources. It is a tool that helps push potential buyers in from of your products by displaying them on Google Search, […]

Using Google Analytics to Improve Your Website Design

For your website, Google Analytics functions much like a treasure map. It displays to you the origins of your visitors, their activities on your website, and their interactions with your content. By understanding these insights, you can create a website that not only looks good but also provides an excellent user experience. Here’s how you […]

Analyzing Website Traffic for Your Business

colleagues analyzing website traffic

After working through the process of designing and publishing your website, it can be tempting to take a break and focus on other aspects of your business. However, you never want to just forget about your website and hope new customers find it. Consistent review of the traffic navigating your website is a must for […]

Creating User-Intuitive Website Navigation

User-friendly websites act as guides, helping people to find information, products, and services almost without effort. A visitor-friendly website that is easy-to-use allows users to navigate, interact, and achieve their goals quickly and easily, making a digital business into an engaging adventure. An intuitive UX design approach to this would be links that excel in […]

Website Analytics: Google Search Console

colleagues studying website analytics

Studying the analytics for all of the activity happening behind the scenes on your website may not seem exciting, but the possible insights you can discover certainly make it worth doing. Today, we’ll explore Google Search Console, a free website analytics tool, and how it provides key information for your SEO efforts. Google Search Console’s […]

Tim Wellman Joins NEXTFLY®

Hi, my name is Tim Wellman and I’m excited to join the NEXTFLY team as a digital strategy specialist.  I’m a central Indiana native and grew up in Carmel before attending Indiana University in Bloomington. Go Hoosiers! I currently reside in the Broad Ripple neighborhood of north Indy. Before coming to NEXTFLY, I worked for the […]

The Importance of Updating WordPress Plugins

Websites act as the platforms, shops, and gateways that connect businesses with their consumers in the digital world, where the internet is the foundation of contemporary communication, commerce, and networking. Maintaining the security of your website is crucial, regardless of whether you manage a blog, an online store, or a corporate page. One crucial but […]