Social networking isn’t nirvana when it comes to website success in marketing
At one time or another, we’ve all been smitten with one social networking website or another. Facebook. Twitter. Ning. Meetup. LinkedIn. Bebo. Blee. Blah. Bleu. You know what I’m sayin’. There are so many out there that you start feeling as if you are either pimping your website through these social outlets (hyped by these […]
Link Exchange: Don’t compromise the integrity of your business website
A friend contacted me saying she was thrilled with all of the link exchange requests her relatively new website was getting from other website owners. These other companies must really love her business website, she said. They must think that her professionally designed website is so popular and so fabulous that they want to give […]
Avoid a negative business reputation online: Don’t jerk customers around
We bought a custom-made interior glass door from Lowe’s for $400 several weeks ago. It was supposed to be ready for delivery two days ago. Actually, it was supposed to be ready for delivery well over two weeks ago, but a store representative called to matter-of-factly let us know that the door had fallen off […]
Add pages to your website beyond its design structure with creative blogging
One of my favorite non-business quotes that seems to have everything to do with small business internet commerce comes from an article on Contact Music’s website: “John Mayer: ‘Fame Affects My Songwriting“. CM reported that singer/musician John Mayer was having trouble writing new songs because his fans think they know him too well. He’s quoted […]
Professional Web Design: It’s what sells your business online
As an internet shopper, I love buying from sites that offer me a sleek, efficient shopping experience. I love these sites because I can be a real stickler on performance as a customer. I’m referring to website performance from start to finish. You don’t need a glitzy site. It doesn’t have to be the least […]
Non-profit websites often need a shot in the arm for successful internet presence
Last week, I searched to find a great gift online to send to a friend of mine who lives in another state. I wanted something original, something different, something that was a little proactive in terms of helping either the planet or those living on it. I had previously sent a plant for his office, […]
Clunky websites send your customers elsewhere
We were craving pizza while having a few cocktails and watching movies last Saturday night. Immediately we considered ordering online from our favorite national pizza chain in the neighborhood. The ordering is easy, fast, click- ‘here’- click-’there’ – and badda-bing! – pizza is on the way. I happened to remember we had received a coupon […]
Internet Marketing Strategy: Eat more flies & make frogs!
Frogs seem to know more than we think they do, especially when it comes to internet marketing strategy and how to make a business website successful and profitable. They know that business owners can bounce like crazy from one lily pad to another and mingle their butts off with other ‘frogs.’ But if online business […]