Before you mentally check out for the holidays, take some time and evaluate your organization’s digital marketing efforts for this year. By completing an end-of-year review, you can sharpen your approach and hit the ground running in 2025. Let’s walk through some key areas to look over.
4 Digital Marketing Areas to Review
Marketing Channels and Content
First, evaluate the performance of your active marketing channels, which can include SEO, social media, email, and paid advertising. Note which channels produced the most leads and conversions and which ones required the most spending. For any low-performing channels, consider rethinking your strategy or discontinuing them.
Within each channel, identify what pieces of content caught people’s attention and generated the most traffic. Also, make notes about any content that needs to be updated or refreshed for next year.
Internal Tools
Revisit the tools used by your team to complete your digital marketing processes. Are they still effective and efficient? If not, you may want to consider researching alternatives that can improve and streamline your processes. Also, check that your paid tools are consistently utilized. There’s little point in paying for a tool that doesn’t provide consistent value to your operation.
Customer Feedback
Don’t forget to examine your customers’ feedback. Potential sources of feedback include surveys, Google or Yelp reviews, and social media comments. Be on the lookout for consistent praises or complaints.
These findings can be applied to improving your customer experience and messaging in 2025.
Your Competition
It’s easy to get bogged down in the details of your operation, but make sure to study what your competitors have been up to as well. What channels are they using? What content types and messaging are they producing? You may notice tactics you can deploy in your efforts. You can also get an updated view of competitor value propositions and spot areas where your organization can differentiate to stand out.
Contact NEXTFLY® For Help With Your Digital Marketing
If you need help evaluating your current digital marketing efforts or tackling new initiatives, the NEXTFLY team is here to help. Contact us when you’re ready to connect.