Your website should be updated every 3-5 years. A lot can change in 3 years. Not only should you check that your services and pricing are still relevant, but your website’s outdated appearance could also cause you to lose customers. Make sure your business website redesign is a goal for 2025. Trust the Indianapolis Web Design experts at NEXTFLY® to explain the 6 signs it is time for a new business website in 2025.
6 Signs It’s Time For A Business Website Redesign This Year
1. User Experience Is Incredibly Important
In 2025, customers expect seamless, intuitive online experiences. A business website redesign can help ensure your site is easy to navigate, responsive on all devices, and fast-loading, leading to better engagement and higher conversion rates.
2. Make Sure Your Website Is Mobile Compatible
With mobile traffic dominating, a website that isn’t optimized for mobile will lose potential customers. A redesign can prioritize mobile-first design, ensuring your site works flawlessly across all screen sizes. However, since Google utilizes mobile-first indexing, your mobile experience may appear lower in the SERP if it is poor.
3. Security and Compliance
Cybersecurity threats are growing, and online regulations (like GDPR) are stricter. A website redesign can integrate the latest security features, ensuring the safety and compliance of your data and your customers’ information.
4. Stay Competitive
If your competitors have updated websites, it’s essential to stay competitive. A modern website with updated design and functionality can help differentiate your brand and attract more attention from potential clients who expect a fresh, current online presence.
5. Search Engine Optimization Should Be Refreshed
Search engines continue to evolve, and staying competitive means keeping up with the latest SEO best practices. A redesign allows you to incorporate new techniques that improve your visibility on Google and other search engines, driving more organic traffic. SEO spans parts of your website such as site speed, content, and technical URL issues.
6. Branding and Positioning
As your business evolves, so should your website. A redesign provides an opportunity to update your branding, align the site with your current market position, and better communicate your value proposition to visitors.
A Little Website Maintenance Goes A Long Way
A new business website redesign in 2025 will not make your SERP position shoot up. In fact, it’s usually quite the opposite. When Google sees that your website is different, it takes time to reindex your site to see all of the new pages and information. This reindexing can cause your SERP position to tank after your business website redesign goes live.
But with local Indianapolis SEO services, you can keep your website compliant with Google’s turbulent algorithm updates. SEO services will also keep an eye on your website to make sure your information is correct across platforms, expand your keyword list to attract customers, and build content to attract your customer’s attention. Learn more about why SEO services are an important inclusion in your business website redesign plan by talking to NEXTFLY today.
Talk to NEXTFLY® About Business Website Redesign Services in Indianapolis
Whether you have a vision about where your new website to look like, or you are starting with a blank slate, the team at NEXTFLY is here to help. With over 25 years of experience helping businesses expand their web presence, we can help your website get the facelift it needs to help achieve your business goals. Contact us today to learn more about our website redesign services.