Congrats, you’ve made the leap and your ready to start your new business. As your list of “To Do’s” grows, you fire up an online search for help in building your Business Website. Suddenly you realize, where do you start? New website, SEO, PPC and content can instantly be overwhelming. Your first goal should be identifying the correct partner to help guide you through the confusing landscape of Web Development and Search Engine Rankings.
New Business Website Checklist:
- Logo: Your logo will go beyond just a place holder in the corner of your website. A business logo will set the tone for the look and feel of your website. In addition, how can you use the logo in future advertising, apparel or vehicle wraps. Don’t spend all of your budget on a log0, however, make sure you’ve got a clean and professional logo in various digital formats. (.png, .jpeg or .ai to name a few formats)
- Website Content– What do you want to say to your future customers? In 2021, your website is the digital showroom for your business. Have you clearly defined your services, products or locations? Can you sell your services or products online? Your descriptions of your products can be just as important as the content for the rest of your website.
- Identify your Customer- Depending upon the nature of your business, you might refer to your customer as client. Whether your digital prospect is a customer or client, the important part is you’ve identify the profile of these individuals. Not all startups can afford to spend money on a buyer persona, however, please make sure you and your team have have an understanding of your target market.
- Budget- Understanding your Website Budget should be near the top of your starting point. Think of website design budget in the same manner as purchasing a home or car. You wouldn’t call a realtor and just say “I need a house”. More than likely, you would state your looking for a 3 bedroom/2bath in a specific area along with a price range. At Nextfly, we do encounter individuals who simply don’t know what to expect when it comes to the costs associated with a new Website Design. This is understandable, we’re here to help educate you.
- Hosting- Here at Nextfly Web Design, we’ve covered hosting options/solutions fairly in-depth. Just keep in mind your hosting partner can have as much of an impact on your site speed as the Web Developer who built your small business website.
Search Engine Results:
- Identify your Customer- Depending upon the nature of your business, you might refer to your customer as client. Whether your digital prospect is a customer or client, the important part is you’ve identify the profile of these individuals. Not all startups can afford to spend money on a buyer persona, however, please make sure you and your team have have an understanding of your target market.
- SEO – With out stating the obvious of the need for a clean and professional website, Search Engine Optimization (SEO) should rank at the top of your list. When building a WordPress site, there’s several different directions you can choose as it relates to your design, you can choose a Templated or Custom Built Website. Depending upon your overall goal, a template can be an excellent choice when starting your business. By choosing a more cost effective option, you can allocate more resources towards improving your site search results. Nextfly Web Design can assist you with various options to improve your SEO. A few our services include, Content Writing, Link Building, On-Site SEO of existing Content, Yext and local SEO.
- PPC (Paid Advertising): Everyone want’s to be at the top of a search result for a specific product or keyword. One way to get to the very top is through pay per click or PPC. When you search for a term, these are the results with “ad” labeled next to the topic. When you’re starting out, this can be a very beneficial approach if you’re selling a product or have an initial sale/offering. With the correct Keyword Plan, you can have your offering ranked in no time. The downside, once your budget is utilized, your listing will disappear and you’ll have no redeeming SEO value.
Contact Nextfly Web Design for assistance with your New Business Website.
We work with all range of clients looking to get their business website online. Whether you’re looking for 5 page website or a 50 page e-commerce solution, NEXTFLY Webdesign would like to be your digital partner. Contact US today for a free evaluation of your small business website.