Are you reading this article on your phone? There’s a good chance that you are. More people are using their phones to browse the web because of the increasing reliance on mobile devices. According to SEMrush, websites have seen 313% more visitors on mobile devices than desktop computers in 2023. However, visitors tend to stay on websites longer when visiting on a desktop, so you can see why it’s so important to have a mobile-friendly website in 2025.
Making your current website a mobile-friendly website is not an automatic process. Implementing special formatting, adjusting for size, and making your site navigable for mobile are just some factors you should consider when asking if your website is mobile-friendly. NEXTFLY is an Indianapolis web design company that can modernize your site for mobile users in 2025.
What Does It Mean for a Website to be “Mobile-Friendly”?
While it’s great for your website to be “mobile-friendly,” you want to aim for it to be “mobile-responsive.” There is a difference and it’s important to know.
Mobile-Friendly vs Mobile-Responsive
- Mobile-Friendly: If you took your current website and shrunk it down so that it fits on a phone screen, then your site would be “mobile-friendly.” Visitors might have difficulty reading text, typing information into form fields, and becoming frustrated because they cannot click the desired buttons.
- Mobile-Responsive: A version of your website that is reformatted to reproduce the experience on a desktop but for a mobile screen if a “mobile-responsive” website. Text, buttons, and form fields are easier to view, and a different menu format makes navigating the site easier.
When creating a mobile responsive website, you don’t need to re-invent your entire website. Many web-building tools offer formatting options specifically for mobile sites. However, having an experienced Indianapolis web design company that knows how to quickly format your mobile site can make all the difference to your website’s performance.
How A Mobile-Friendly Website Can Help Your SEO
Local businesses need to be high on the search results page to help keep their businesses growing. If you’re frustrated that your business does not rank high on Google’s search results page, it might be because your website is not mobile-friendly. Google is aware that more people are browsing the internet on their phones these days, and if your website does not provide a good mobile experience for customers, it will show your site lower on the search results page. SEO, search engine optimization, is the process of improving your website for search engines to improve your search visibility. There are many components of SEO and mobile-friendliness is one of them.
Every website on the Internet is indexed by search engines. This helps search engines understand your business so they can recommend it to people who search for your content and services. Google scans the mobile version of your website first. So, if content is missing from your mobile site that is on your desktop site, Google will not index those pages.
If your mobile site is not formatted correctly and causes slow load times, or frustrated users who leave your site quickly, Google, and other search engines, will notice. This is why it’s important to have a mobile-responsive website that provides a great mobile webpage experience. A poor mobile experience can lower your place on the search results page.
Tips For Making Your Website Better On Mobile Browsers
Whether you’re looking to design a new website for your Indianapolis area business, or just want to improve your local SEO, the experienced team at NEXTFLY is here to help. As an Indianapolis web design company, we prioritize your mobile site and SEO when building your customer journey through your site. But it’s not as simple as clicking a button. There are key things that make a mobile-responsive website work better than just a mobile-friendly one.
- Bigger Font: Smaller screens require larger fonts so your content can be read easily. This will encourage users to stay on your site longer and learn more about your services.
- More Space Between Elements: Make sure customers have a clear path to what they are clicking on. Buttons or form fields that are too close together can lead to frustration or mis-navigation around your website.
- Optimize Images: Big banner images are great for grabbing attention, but if they’re not formatted properly for mobile, they can cause your site to slow way down. Be sure to avoid adding embedded videos on your mobile site as well.
- Single Column Formatting: Multiple columns on desktop browsers can provide cool elements and lots of information for visitors, but these columns don’t translate well in the mobile experience. Images should be stacked above or below paragraphs instead of fighting for space on one tiny screen.
How Can NEXTFLY® Make My Mobile Website a Better Experience for My Customers?
NEXTFLY has the experience and dedication you need to create a new website for your Indianapolis area business quickly. Our tools and services are highly regarded by many of our clients who saw great improvements in finding new customers. A mobile-friendly website doesn’t just help your visitors but also can help new visitors find you more easily. Contact NEXTFLY today for a quote on mobile web optimization services for your website.
