Today’s businesses are looking for new ways to take advantage of current and emerging technologies, and at the top of that list is Artificial Intelligence, or AI for short. AI allows companies to automate processes for simple applications, complex applications, and everything in between. One great aspect of AI is that you don’t have to run a Fortune 500 company to take advantage of it. Small and medium-sized companies are using AI to stay competitive, lower costs, and improve their overall customer experience. Below we will discuss some of the different ways using AI can be leveraged to improve your website.
Search Function
The ability for a user to search a website to find the content they are looking for quickly and efficiently is vital. Not being able to navigate to exactly what is needed can cause businesses to lose visitor traffic and even worse, potential revenue!
In the past, using the search feature of a website would produce the same or similar results for all users. With the advent of artificial intelligence, you can now produce results that are more relevant for the individual user based on different factors such as browsing history, predicting commonly associated words, as well as prioritizing high-performing content. In essence, using AI on your search will improve the users’ ability to find what they are looking for quickly and efficiently.
SEO
Artificial Intelligence is now helping companies improve their SEO rankings by allowing them to automate the process of managing and optimizing their marketing. They are doing this through better analysis, automation of the workflow, keyword research, and content creation which we will discuss in more detail below.
One of the most important reasons companies are using AI to improve their SEO is speed. The improved speed and in turn efficiency leads to more profits for the company as they don’t have employees spending their time completing simple or repetitive tasks that would be better suited for automation.
Content Marketing
Content marketing involves the creation and distribution of social posts, videos, webinars, and most prominently written words. When it comes to digital marketing there is no more important aspect than the content itself. Even though content creation in marketing is one of the most important pieces to helping a company succeed, it is also one of the most time-consuming. Because of this, using employees to come up with the content needed can take them away from other, sometimes more important tasks at hand. This is where AI content creation can be a huge benefit.
Here are some of the main benefits of using AI in this capacity:
- Topic Generation – Using AI to generate topics that have proven to have higher search rankings or increased popularity to your target audience
- Improved UX (User Experience) – Creating content that resonates with the specific needs of the customer visiting the site leads to longer times on the site and in turn more sales and revenue
- Personalization – Previously marketing efforts generally treated each customer the same. That type of marketing will never be as effective as when you are able to personalize your message based on the specific type of customer you are working with. By using AI you are able to better understand the audience based on their demographics and other criteria to create a profile to better anticipate their needs.
Something also worth noting is that AI will continue to become ‘smarter’ the more often it is used. Ideally, this will result in the overall UX for your website continually improving as it learns your customer’s needs and tendencies. It will be interesting to see what capabilities AI will have in the years to come as we are just getting started with this still fairly new technology. Contact Nextfly to learn more!