Are you having trouble building a social media following for your business? Explore ways to acquire more social media followers with some tips below.
4 Ways To Gain More Social Media Followers
Select Relevant Platforms
Before you go through the trouble of setting up a social media account and posting content, make sure your targeted audience uses the platform. This can be done by surveying your customers, studying what platforms your competitors use, and exploring the platform for groups and discussions related to your business.
Complete and Optimize Your Profiles
Once you’ve created an account on a social media platform, take a few minutes and make your profile look official.
Include a professional and high-quality photo or logo as the main image. Double-check that it’s correctly sized and fits the platform’s dimensions.
Also, fill out your profile’s information fields and provide links to your website and other social media accounts.
Post Valuable Content
Now that your profile is set up, give users compelling reasons to follow you.
- Showcase behind-the-scenes happenings of your organization that can’t be found anywhere else.
- Offer contests and giveaways.
- Provide real-time updates about areas of interest like product availability and customer events.
Set Up and Study Analytics
Analytics can sound boring but consistently reviewing your social media account’s analytics helps you discover what’s working and what’s not.
Knowing what topics and types of content receive the most engagement allows you to emphasize them in the future and provide consistently interesting information to your target audience.
Some social media platforms offer free analytics information for accounts. If your business plans on posting a high frequency of content and desires more insight, there are also numerous paid third-party tools to consider.
NEXTFLY® Can Help
For additional guidance on successfully implementing social media for your business, check out the NEXTFLY blog!
Have questions about other digital marketing topics? Contact the NEXTFLY team!