Are you an online retailer and trying to figure out the best way to market your products? In 2023, Google Simplified its Google Merchant Center and made it easier for business to utilize its resources. It is a tool that helps push potential buyers in from of your products by displaying them on Google Search, YouTube, Maps, and other Google affiliate channels. This will help you build an online presence if you do not have one, even if you have little to no room in your budget for heavy marketing.
Sync Your Products for Free– There is no cost to sync and display your products. If your website uses an e-commerce platform, you can automatically sync your products with Google Merchant Center.
Shop from Google– When searching for a specific product, you buyer will come across your product and be redirected to your store to finish the purchase.
Personalized Insights- When people click or view on your stores products, Google has tools that can track how customers interact with your business online.
Sales Growth with Paid Ads– Not only can you list your products on Google Merchant Center for free, you can also do paid ads to get your products in front of more eyes.
How to Get Started with Google Merchant Center
The first thing you need to get started is an online point of sale, a store front, or both. You will also need to be signed up for a Google Account.From there you will be able to create a Merchant Center account to link your store front and add your products. If you do not have a website that has e-commerce capabilities now, contact a representative at NEXTFLY to build your e-commerce store today!