The Predictive Website: Moving Beyond Static UX in 2026
In the early days of the web, a “good” website was simply one that loaded correctly and looked professional. We called these “digital brochures.” For years, this was the industry standard: a fixed set of pages that served the same information to every visitor, regardless of who they were or what they needed. This is […]
The Real ROI of a Well-Designed Website
In today’s digital-first world, your website is more than an online brochure—it’s one of the most important revenue-generating tools your business has. A well-designed website doesn’t just look good; it works as a 24/7 sales rep, strengthens your brand, captures leads, and influences buying decisions long before a customer ever speaks with you. For business […]
How to Protect Your Website from Google Algorithm Updates
Google updates its search algorithm hundreds of times each year, with major updates occurring several times annually. While minor tweaks often go unnoticed, larger updates can dramatically impact website rankings. A drop in ranking can lead to decreased visibility, fewer leads, and lost revenue. Understanding the risks and taking proactive steps to safeguard your website […]
The Business Impact of Featured Snippets (and How to Win Them)
When your business shows up at the very top of Google—above even the first organic result—you’ve landed what’s called a featured snippet. These “position zero” results provide quick, clear answers to user questions and can have a major impact on visibility, credibility, and traffic. For any company investing in Indianapolis digital marketing, earning a featured snippet […]
What Is an SEO Audit (and Why Every Business Website Needs One)?
Your website might look great on the surface, but if it isn’t performing well in search results, you could be missing out on valuable leads and customers. That’s where an SEO audit comes in. At NEXTFLY, a trusted Indianapolis digital marketing company, we help businesses identify what’s holding their websites back and create strategies that […]
How to Know When It’s Time for a Website Redesign
Your website is often the first impression potential customers have of your business—and that first impression matters. As digital trends, user expectations, and technology evolve, even the best websites eventually need a refresh. But how do you know when it’s time for a website redesign? In this post, the digital marketing team at NEXTFLY will cover […]
How to Use Chatbots Without Hurting Your User Experience
In today’s digital world, customers expect instant answers to their questions. That’s where chatbots come in. If you’ve been wondering how to use chatbots without hurting your user experience, the key lies in strategy and thoughtful implementation. When done right, chatbots can speed up support, reduce repetitive tasks for your team, and even help with […]
How to Align Your Website Messaging with Buyer Intent
In today’s digital landscape, simply having a website isn’t enough. To convert visitors into customers, your content and messaging need to resonate with what your audience is actually looking for. NEXTFLY is an Indianapolis web design company that can help your Indianapolis business with digital marketing solutions. With the right tools in place, it’s never […]