This is How You Create a Killer Email List 

Columbus web designer Posted by
Brett Beck

In online marketing, an email list is the best form of communicating with your customers but it’s a tricky game. NEXTFLY, a Columbus web design company brings to you a compilation of tips from the experts on how to do it right.

Don’t Ask Too Much

It is no secret that the more information you have about your customers, the better your marketing strategy will be. That will also let you create highly personalized email campaigns. However, it is important to remember that customer intelligence is built over time.

Customers will not immediately tell you their entire life history without you earning their trust and respect first. That takes time and happens slowly as a customer gets to know more about your business. Initially, the only thing you should ask for their name and email address to opt into your mailing list.   

Offer Value at Every Step

Before sending a promotional email out to your subscribers, you should always ask yourself, “Will my customers care?” If the answer to that question is not a screaming yes, you need to re-evaluate your decision.

Make it worth your customer’s time to go through your mail. Hell, make them look forward to it. Whether it’s a great value offer, hilarious content or breathtaking visuals, make sure your customer is getting something amazing in return for taking out the time to read your mail.

Bring Back Lapsed Users

Some customers will inevitably leave and there is nothing you can do to change that. However, many such losses are preventable. As a marketer, you have to recognize the signs of churning and target the leaving users with the perfect message to bring them back.

If a subscriber hasn’t logged in for some time or they haven’t opened or clicked any your emails in over 3 months, it could be a sign that they are about to leave. You need be clear about what are the signs of a lapsed users and what can you offer to bring them back.

Track Your Performance

Email marketing platforms let you track the performance of each message sent. You can study the open rate and click through rate of each mail which allows you to see how your email lists are reacting to each mailing.

If your open rate is low, you can tweak the subject line. If your click through rate is low, it probably means the body of the email message was not effective. This analysis enables you to continually improve the performance and effectiveness of your email marketing effort.

Know Your Audience

This is the most important lesson out there. You should always know who you are targeting. It not only helps you in coming up with effective marketing campaigns, but this is what gets the whole process started.

People can only give you their email addresses after you’ve found them. Many companies employ the popular tactic of building consumer personas which then helps in identifying and answering these questions.

In conclusion, remember that you also need to focus on building a relationship with the people on your list and not just on growing the list itself.

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